Prepare your hearts, ladies, because starting from March, you can wear four of his creations that were exclusively created for Melissa.
“In one of the most exciting collaborations the company has seen, Karl Lagerfeld, the most iconic designer of the 21st century, has extended his fashion reign into the Melissa world. Karl’s design talent is synonymous with couture and has been translated into footwear, bridging the gap between high-end and commercial. The partnership extends our customer base and makes his name accessible for everyone,” said Paulo Pedó, Melissa’s CEO.
Besides creating products for luxury brands such as Fendi and Hogan, Lagerfeld, through his own label, has already been involved in creative partnerships with fast fashion brands such as H&M (which sold out of its stock in only a matter of hours) and department stores like Macy´s. His prestigious creative talent was also seen in global marketing campaigns for Volvo, Magnum ice cream and Diet Coke.
Delighted about the partnership, Lagerfeld´s CEO Pier Paolo Righi said, “Melissa has been great in translating Karl’s inspirations and designs into truly iconic, fun fashion products that many women in the world will happily wear.”
We are super excited with Lagerfeld’s debut with Melissa! Lagerfeld will produce a capsule collection for each of the upcoming four seasons. They’re going to be hits!